There are hundreds of sellers selling the same items. Most of them are fairly lax in there approach.
The reason my numbers jumped this month is because I did an aggressive promotion using the Increase your order size tool. You have seen listing where it says Buy 4 and save an additional 25%. This is the tool that I used. I also created a flier that is printed on the back side of the buyer packing slip, which has also resulted in many buyers coming back for more purchases.
At my starting prices I am neither the lowest price or the highest, but I am very fairly priced. So I do get a lot of single item orders, because well if they took the time to find my item, open it, read anything in the description, then it is worth it just to buy it at this point. I do not oversell it, but I do provide some info that no other seller of the items are doing, which lends itself quite well to the buyers of these items.
What I was trying to do and had some success is turning those single item buyers into multiply item buyers. I changed some wording and formatted listings better for mobile devices. Used lots of bullet points, added internal links to similar items, explained to them different ways to use the product, all of which was designed to give the potential buyers a reason to buy now.
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