I did a ton of research online about BB creams before choosing to purchase this particular product

I have found it to be really great so far. Coverage is light to medium and looks very natural (my skin is fair). I like that it has a good spf and HOPE that it lives up to it's claims about lightening pigmentation - can't tell yet. As far as being moisturising I think it is somewhat, although my skin is very dry so I still use moisturiser underneath. It doesn't feel like it dries my skin out at all though. The lip and cheek tint is handy and a nice colour, love the packaging. I would buy again for sure.