The sad fact is, you cannot one hundred percent know your item will be authentic. However, there are steps you can take to make sure they are more likely to be real.
If the price is super low and too good to be true then there is probably a reason. That reason is that is most likely not an authentic product. Cheap knock-offs off high-end brands can be bought from overseas by people who only wish to take your money. These knock-offs are not the quality of the real high-end products even if the packaging does look exactly the same.
MAC and Benefit are often imitated and sold online. I know from experience how easy it is to get ripped off from sellers of fake cosmetics. Remember, rule one: if it is too good to be true, it most likely is.
Be mindful of the country you order high end cosmetic from. Most of the knock-offs seem to come out of Asian countries. If you order them directly from there you are mostly likely ordering fakes. Also, many sellers now put that they ship from the USA in their information but their shipping time says 25 days. This is a red flag to tell you they are not really in the USA or are "drop shipping" from another country. Buyer beware.
Pay close attention to a sellers feedback. Read it. If there is neutral and negative feedback that states the item received was not authentic, rethink purchasing from that seller. Look for sellers who know their products and those who do not sell, let's say benefit, on a massive scale. Look for the seller who has great feedback that may have gotten the item as a gift and does not want it and you are more likely to get an authentic item. For instance, this seller has perfect feedback, does not habitually sell Urban Decay as she is selling right now and is not selling it for an absurdly low price. People like this are your best bet on receiving an authentic high-end makeup item.
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